Marketing Director Daily
Daily coaching advice in 15 minutes/day to help marketing directors to succeed in their roles and advance their careers.
Episodes
74 episodes
RoE Is More Important Than RoI (Here's Why)
Marketing is expected to deliver a positive RoI.And that's difficult for a ton of different reasons.But before worrying about RoI...First you need to fix your RoE.Here's why - and how.
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Season 1
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Episode 74
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12:18
How To Make Progress Every Day
Are you making progress every day?Or are you stuck?Here's how to get unstuck and make consistent progress easily...Even if you feel overwhelmed and behind.
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Season 1
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Episode 73
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14:06
The 1% Solution
Every day as a marketing director can feel overwhelming, defeating, and like you're not making any progress.That is...until you learn the 1% Solution.Because it changes everything.
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Season 1
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Episode 72
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14:40
Bake The Cookies
Want to know the easiest way to get lots of leads?Here's the recipe for getting tons of leads fast without lots of effort and even if you have no budget or a tiny team.
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Season 1
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Episode 71
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11:12
The Invisible Gate
Should you gate your content and assets?Many marketers say that gating is bad.Some marketers say that gating is good.I've got a better answer that works like magic.And I call it the "Invisible Gate".
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Season 1
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Episode 70
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13:11
The Birds And The Bear
Here's what buying the most advanced bird feeder on the market taught me about marketing.
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Season 1
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Episode 69
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8:24
What's Your Brandwidth?
There's an important term in marketing you need to know:BrandwidthListen in to learn what it is and how to create it.
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Season 1
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Episode 68
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7:36
A Marketing Lesson From The IRS
What a letter from the IRS can teach you about marketing.
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Season 1
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Episode 67
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11:53
Making The Invisible Visible
Most of marketing is invisible to leadership.Your job isn't just to do the marketing...You need to make the invisible visible.
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Season 1
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Episode 66
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15:14
The Most Misunderstood Marketing Phrase
There's a popular saying in marketing that I guarantee you've heard before.But I had completely misunderstood it until recently.Here's what it really means.
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Season 1
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Episode 65
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12:18
You Don't Know What You Don't Know
The best marketers all have this one thing in common.And here's how to make it your greatest asset.
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Season 1
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Episode 64
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10:16
The Min Max Rule For Evaluating Marketing Performance
Getting results in marketing is hard.Evaluating success and failure is even harder.The Min Max Rule is a useful way to think about how you manage expectations and evaluate progress.
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Season 1
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Episode 63
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13:12
The ONE Thing Successful Marketers Do Daily
The most successful marketing directors all do this ONE thing every day.It's easy to do and will make managing the stress and chaos so much easier.
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Season 1
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Episode 62
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13:13
Marketing Director Conference?!
I'm excited to announce the Marketing Director Momentum 2024!A 2-day conference exclusively for marketing directors in Orlando, Florida.Join us for connection, confidence, and coaching to make next year the best one yet.
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Season 1
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Episode 61
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7:45
How To Manage Anyone Easily (Even Sales or the CEO)
You need help from other people to do your marketing.But often those people don't do what you want or need.Here's the easy way to manage anyone (even Sales or the CEO) to get them to do what you want.
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Season 1
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Episode 60
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15:58
Creating a Powerful Message (And The French Uber Driver)
Creating a powerful message isn't about shouting the loudest.It's about whispering the right words so your ideal clients want to listen.
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Season 1
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Episode 59
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12:12
Reporting Is Useless Unless You Do These 3 Things
Reporting the status with a bunch of metrics doesn't help anyone.And it wastes a ton of your time.Here's how to do reporting that's actually useful - and leads to better results.
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Season 1
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Episode 58
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17:58
Optimizing Your Funnel For Volume Or Conversions
You either need more volume or more conversions. Or maybe you need both.Let's talk about which to focus on and how to get it.
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Season 1
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Episode 57
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11:47
You vs. Leadership (How To Win Every Time)
Ever feel like you're playing tug of war with leadership about what marketing is and what you should do?Here's the right way to think about it - and how you can win every time.
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Season 1
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Episode 56
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11:13
Take A Break (You Need It)
Ever feel like you're falling forward and can't catch yourself?Here's why that happens and how to stop it.
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Season 1
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Episode 55
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7:44
The 2-Minute Rule Every Marketer Must Know
The 2-minute Rule will make you instantly more productive. Take a break from the overwhelm and listen in to learn what it is, why it's awesome, and how to do it right now.
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Season 1
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Episode 54
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9:44
It's Time To Audit Your Marketing (Here's Why & How)
Your marketing needs a check-up. And you should be giving it one regularly.Here's the why and how of getting or doing an audit to cut the waste, get better results, and gain confidence in your marketing.
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Season 1
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Episode 51
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14:35
The Most Powerful Marketing Tactic (That You Aren't Doing)
This one thing makes all of your marketing so much easier.And yet, most marketing directors aren't doing it.Let's fix that.
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Season 1
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Episode 53
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18:10